Methodology

Methodology

Methodology

Samara’s public opinion research

The Samara Citizens’ Survey was designed by Samara staff with guidance from a team of academics from universities across Canada. The research was conducted in English and French by using an online sample of 2,287 Canadian residents over 18 years of age living in ten provinces. The survey data was collected between March 19 and April 2, 2012. Responses were weighted to ensure they reflect a national representative sample of Canadians. Samara oversampled young Canadians (aged 18 to 34). 

The Appendix table includes the precise survey question wording and the weighted frequencies. The rates of youth and party people are contrasted with the rates of non-youth (35 years and over
) and non-partisans (those who did not meet the definition of party people on page 6). Values were rounded. 

The response options to survey questions about participation varied. Some questions asked for a simple yes or no while other questions asked for the frequency of participation (e.g. never, once, more than once). Because this report focused on the overall participation rates rather than frequency or duration of participation, survey responses were coded into a dichotomous variable (e.g. participated or did not participate). Respondents who answered “don’t know” and “refused” were coded as missing and not included in the analysis. 

The Samara survey asked respondents two questions about boycotting based on different reasons (see Appendix). The rate of participation cited in this report captures all respondents who had boycotted in at least one of these forms.

The chart entitled “The Participation Plummet” (see page 6) includes the number of activities performed by both Canadians and by party people. Notably, these groups are not directly comparable since the category “Canadians” also encompasses those counted as “party people.” However, in the pursuit of visual simplicity, this chart includes both. Party people, by their definition, are already doing at least one activity, which makes it impossible for any party people to have performed zero activities.

Please contact Samara for further details about the survey, methodology or analysis.
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