Methodology

Methodology

Methodology

Samara’s public opinion research

The Samara Citizens’ Survey was designed by Samara staff with guidance from a team of academics from universities across Canada. The research was conducted in English and French by using an online sample of 2,287 Canadian residents over 18 years of age living in ten provinces. The survey data was collected between March 19 and April 2, 2012. Responses were weighted to ensure they reflect a national representative sample of Canadians. Samara oversampled young Canadians (aged 18 to 34). 

The Appendix table includes the precise survey question wording and the weighted frequencies. The rates of youth and party people are contrasted with the rates of non-youth (35 years and over
) and non-partisans (those who did not meet the definition of party people on page 6). Values were rounded. 

The response options to survey questions about participation varied. Some questions asked for a simple yes or no while other questions asked for the frequency of participation (e.g. never, once, more than once). Because this report focused on the overall participation rates rather than frequency or duration of participation, survey responses were coded into a dichotomous variable (e.g. participated or did not participate). Respondents who answered “don’t know” and “refused” were coded as missing and not included in the analysis. 

The Samara survey asked respondents two questions about boycotting based on different reasons (see Appendix). The rate of participation cited in this report captures all respondents who had boycotted in at least one of these forms.

The chart entitled “The Participation Plummet” (see page 6) includes the number of activities performed by both Canadians and by party people. Notably, these groups are not directly comparable since the category “Canadians” also encompasses those counted as “party people.” However, in the pursuit of visual simplicity, this chart includes both. Party people, by their definition, are already doing at least one activity, which makes it impossible for any party people to have performed zero activities.

Please contact Samara for further details about the survey, methodology or analysis.
<< Results
  • June 21, 2017

    Samara Appears Before the UN in Santiago, Chile

    Samara was recently invited by the Office of the UN High Commissioner for Human Rights to speak at a regional consultation in Santiago, Chile. Our Executive Director reports back on her experience and observations as one of ten speakers from across the Americas!
  • June 12, 2017

    How'd you get that job? Samara speaks to Andrew Scheer (May 2014)

    Three years ago, we had the chance to sit down with newly elected leader of the Conservative Party (then Speaker of the House) Andrew Scheer to talk to him about his inspiration to get involved in politics, what it's like to be the Speaker and what he didn't let stand in his way.
  • June 07, 2017

    Vote PopUp: Every Voice Matters

    Every vote counts and every voice matters. That's why, during the BC election, community groups like South Vancouver Neighbourhood House partnered with Samara Canada and Elections BC to run Vote PopUps across the Metro Vancouver area. Read their stories here!