Methodology

Methodology

The 2013 Samara Citizens’ Survey builds on a similar survey fielded in 2012, which was designed with guidance from a team of academics from universities across Canada. The survey research was conducted in English and French using an online sample of 1807 Canadian residents over 18 years of age living in ten provinces. The survey was fielded between August 22 and 29, 2013. Samara oversampled young Canadians aged 18 to 30.

Responses were weighted to ensure they reflect a national representative sample of Canadians, in consideration of gender, region, age, as well as whether respondents were born inside or outside of Canada, whether respondents spoke English, French or another language at home, and self-reported voter turnout. This weighting was informed by the 2011 Canadian census and verified voter turnout figures from Elections Canada.

Samara worked with Professors Peter Loewen (University of Toronto) and Daniel Rubenson (Ryerson University) to complete the data collection, cleaning and weighting. Values reported were rounded to the nearest whole number. “Don’t know” responses were coded as missing. Performance scores were converted from a score out of 10 to a score out of 100. Please see the appendix for precise survey question wording and weighted frequencies.

In constructing the party report card, Samara translated the percentage based scores (collected via the Samara Citizens’ Survey) for the party roles into traditional letter grades using the following scale: A+ (90%–100%), A (85%– 90%), A– (80%–84%), B+ (75%–79%), B (70%–74%), B– (65%–69%), C (60%–64%), C– (55%–59%), D (50%–54%), F (0%–49%). Grade F is the sole failing mark.

Please contact Samara for further details about the survey, methodology or analysis.

 

Methodology

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