Nov. 27 public talk with U.S. political reporter Sasha Issenberg

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Monday, November 12, 2012 View Count = 4600

Nov. 27 public talk with U.S. political reporter Sasha Issenberg

“Moneyball meets politics”

An evening with Samara & U.S. political reporter Sasha Issenberg, author of The Victory Lab: The Secret Science of Winning Campaigns

Elections are a key point at which citizens connect to their politics. As the recent U.S. election showed, technology, big data and social media are changing how elections are fought and won.

Please join us for a public talk and Q&A with American journalist Sasha Issenberg, author of The Victory Lab: The Secret Science of Winning Campaigns. Issenberg has been called the “most acute observer of the modern political campaign” and his book is a must-read for politicos and journalists alike.

Fresh from the American election trail, Sasha will discuss how new techniques have revolutionized political campaigns, allowing candidates to target and influence voters with unprecedented precision. He’ll also talk about how these techniques are changing politics and voter engagement, and challenging journalists’ abilities to get campaign stories right.

Tuesday November 27
7pm Talk and Q&A
The Isabel Bader Theatre at the University of Toronto
   93 Charles Street West
 Toronto, Ontario

Space is limited and RSVPs are required. Please confirm your attendance here:

This event is hosted by Samara, a charitable organization focused on improving political engagement in Canada. Founded in 2009, it is among the country’s leading organizations dedicated to reconnecting citizens to politics. Samara funded by the MacMillan Family Foundation, The Ontario Trillium Foundation, The Aurea Foundation and Bennett Jones, as well as over 30 other individuals and foundations.  Thank you to Vice Canada for their assistance with this event. More information is available at

Sasha Issenberg is a columnist for Slate and the Washington correspondent for Monocle, where he covers politics, business, diplomacy, and culture. His first book, The Sushi Economy: Globalization and the Making of a Modern Delicacy, was published in 2007.

Sasha appeared on The Colbert Report on the eve of the U.S. election, and you can watch his interview here, starting at the 7:30 mark.

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