Methodology

Methodology

Methodology

Samara’s public opinion research

The Samara Citizens’ Survey was designed by Samara staff with guidance from a team of academics from universities across Canada. The research was conducted in English and French by using an online sample of 2,287 Canadian residents over 18 years of age living in ten provinces. The survey data was collected between March 19 and April 2, 2012. Responses were weighted to ensure they reflect a national representative sample of Canadians. Samara oversampled young Canadians (aged 18 to 34). 

The Appendix table includes the precise survey question wording and the weighted frequencies. The rates of youth and party people are contrasted with the rates of non-youth (35 years and over
) and non-partisans (those who did not meet the definition of party people on page 6). Values were rounded. 

The response options to survey questions about participation varied. Some questions asked for a simple yes or no while other questions asked for the frequency of participation (e.g. never, once, more than once). Because this report focused on the overall participation rates rather than frequency or duration of participation, survey responses were coded into a dichotomous variable (e.g. participated or did not participate). Respondents who answered “don’t know” and “refused” were coded as missing and not included in the analysis. 

The Samara survey asked respondents two questions about boycotting based on different reasons (see Appendix). The rate of participation cited in this report captures all respondents who had boycotted in at least one of these forms.

The chart entitled “The Participation Plummet” (see page 6) includes the number of activities performed by both Canadians and by party people. Notably, these groups are not directly comparable since the category “Canadians” also encompasses those counted as “party people.” However, in the pursuit of visual simplicity, this chart includes both. Party people, by their definition, are already doing at least one activity, which makes it impossible for any party people to have performed zero activities.

Please contact Samara for further details about the survey, methodology or analysis.
<< Results
  • June 15, 2018

    Samara Appears before Status of Women Committee

    On June 12th, Samara's Executive Director appeared before the Standing Committee on the Status of Women to speak about the barriers faced by women hoping to enter politics. Read her full remarks.
  • June 12, 2018

    Introducing "Flip the Script" (MP Exit Interviews Vol. II)

    Flip the Script is the first in a series of three reports that makes a case for MPs who are independent and empowered, thoughtful and engaged in three environments: Parliament, the constituency, and the party.
  • June 08, 2018

    Samara on Bill C-76: Refreshing Our Election Laws

    On June 7th, Samara's Research Director appeared before the Standing Committee on Procedure and House Affairs (PROC) to speak on Bill C-76 – an effort to comprehensively refresh our election laws. Read his full remarks.